![]() ![]() If Apple does decide to dive more deeply into the video game market, it would have an edge in its hardware business, which has yielded an installed base of 1.4 billion devices. Munster, meanwhile, believes Apple could announce a gaming service in the fall when it traditionally unveils its new iPhone models. But Ives predicts Apple could leave “breadcrumbs” about a gaming service on Monday by hinting that there are more announcements in store over the coming months. Amazon also acquired Twitch in 2014, the video game viewing platform that has made new age celebrities out of gamers like Tyler Blevins, better known as Ninja, who stream their gameplay sessions of games like "Fortnite" to tens of thousands of viewers.Ī gaming service is not expected to be announced at Apple’s upcoming event, according to multiple reports from Bloomberg and The Wall Street Journal among other outlets. Microsoft and Sony have long dominated the console space, and Facebook entered the gaming industry in more recent years through its Oculus headsets. Google’s decision to launch Stadia leaves Apple as one of the few large tech companies without a major stake in the gaming market, which games and esports analytics firm Newzoo estimates will jump from being worth $134.9 billion in 2018 to $174 billion in 2021. Apple is in the early stages of development according to the report, and is said to have been discussing the concept with developers since the second half of 2018. The notion that Apple could be getting into gaming surfaced in January when Cheddar reported that Apple is developing a video game subscription service that would allow access to a bundle of titles for one price. Google's Stadia launch could have been a "preemptive strike" against Apple's plans to get into the gaming market, Ives said. “We believe gaming is front and center,” he said, adding that if Apple were to launch its own gaming service it could attract tens of millions of subscribers in the next three years. The company is expected to further fuel its fast-growing services business through the debut of two new products on March 25: a video-streaming subscription offering and a subscription news service, the former of which could set the stage for Apple’s gaming ambitions according to Ives. Revenue from services like Apple Music and the App Store is more important than ever for the company as it seeks to offset slowing iPhone sales. ![]() That’s because gaming could serve as an important building block in Apple’s overall services strategy moving forward, according to Gene Munster, managing partner at Loup Ventures and a longtime Apple analyst. ![]() With or without Google’s Stadia launch, the pressure has long been on Apple to delve into the gaming market. “It’s really the early innings of what could be a massive next-generation growth opportunity as more gaming moves to the cloud and streaming.” “We believe Apple will be next,” Daniel Ives, managing director of equity research at Wedbush Securities, told Business Insider when asked about Apple’s potential in the video game market. It represents a major leap for Google into an industry that’s expected to be worth $174 billion by 2021 - and Apple likely isn’t far behind, according to analysts. Just days before Apple is expected to introduce a dramatic shift in its digital entertainment strategy, Google made a splashy announcement of its own: a new video game platform called Stadia. Account icon An icon in the shape of a person's head and shoulders. ![]()
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